OUR VISION:

To be the Most Customer-Oriented Hypermart offering a One-Stop Shopping convenience
and Best Value to our Customers.
Sa Puregold, Always Panalo!

OUR MISSION:

Our Mission is to provide products, services and business opportunities to every Filipino Family
We establish lasting relationship with our Suppliers and Business Partners
We strive to promote the personal and professional development of our Employees
Sa bawat araw, Puregold kasama mo!

CORE VALUES:

Sense of Belonging

Feeling that one has an essential role to play as part of the PUREGOLD family

Sense of Service

Providing products and services that meet the demands and expectations of customers

Dynamism

Open, adaptive and responsive to the changing environment

Commitment

Dedicated and conscientious focus on work

Loyalty and Integrity

Honor, credibility, “palabra de honor”, “walking the talk”